UX/UI Design
Smithbridge Asset Management
A website for an independent Registered Investment Advisor (RIA).
Interaction Design
About Project
the challenge
Established in 1997, Smithbridge Asset Management is a leading RIA located in Pennsylvania. To enhance their clients' experience and reach a wider audience, they asked to refreshed their website with a sleek new design that's easy to navigate and user-friendly.
the solution
To meet this change I assessed the current site, studied the competitors, and engaged in discussions with the client about potential areas of improvement. The insights led me to a new improved information architecture, as well as the desired look and feel of the future website. I brought the designs to life on Squarespace, paying special attention to every detail, including the microinteractions and animations.
Uhray (CDLLife)
Project Timeline
February, 2021 - April, 2021
Product Designer
UX/UI Design
Visual Design
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